Transparency studies / Triad and Tetrad Color Schemes

Transparency studies

Triad Color Schemes: Re-Orange – Purple – Green

Pattern! Pattern! Pattern!

Aerosol Life from Fubiz

The video is from Fubiz. It’s so beautiful, I wonder how they shoot it!

Color Contrasts / Pattern Examples + Design

Contrast of Hue

Light – Dark Contrast

Complementary Contrast

Pattern Examples

Pattern Design (B/W)

Product Visual Examples

7-11 is my favorite’s store in Taiwan, and it’s major costumers are young people like college student.

I think the color of the brand is great to catch the audience’s attention, and easy to spot at night. The green, red-orange and orange give the audience a feeling of comfort and trust.

I have never used Aveeno before, but I do like their logo. The earth tone brown give the customers the feeling of nature and comfort. The neat font also support the feeling of the color (or the other way around)

The aim for the logo of this division of L’OREAL brand is the modern costumer. The combination of red, blue and yellow with the black background create a feeling of slick and urban charming. However the package design is not supporting the big picture. It should be for slim and elegant.

Adidas Originals – Fall/Winter 2010 “womans looks”

Even I don’t really wear Adidas very often, I still love their color choice!!!!!!!!