My Final Reflection

Time flies and before I even notice the semester ended. The ending of the semester was the exciting survey. I only slept 30 minutes on Wednesday, and tried to make everything perfect for the big day.

The book for color workshop was my major task for the survey. I spent a lot of time on the pages and cover. Since the laser cutting machine in 18th street was down, I had to use all the connections I have to get into the line for the machine in Brooklyn campus. Luckily I got help from my friends so the die cut cover was made perfectly. For the pages, my original idea was to print double sided on semi glossy paper. But my printer can’t make the double-sided spread aligned, so I have to ask the printing company in Manhattan for help, but they failed too after two attempts, but by that time I got no time for the third try so I decided to cut the pages to adjust them by myself.

The pages turned out not so perfectly aligned but since I have to do the signatures and binding by myself, I had to live with it. The binding took me a lot of time too. Due to my miscalculation the binding was much harder than I thought. But I solved it perfectly with my artistic tape. The final result was not bad but could be better. I really like the cover but will change a simpler font next time if I want to try it again.

Typography is another point to focus for my future study, hope I can really learn something from type 1. Can’t wait to get to it!

I really learned a lot from the experiences of creating the book, and got a lot of help from my friends and especially my roommates.

Thank you so much for the people that helped me with the book.

Self Directed Project

Self Directed Project

 

Started with sample picture

After decided the size of the font, I printed it out and started cutting

After the mask was done, I attached it to the t-shirt

Started to splash!!!!!

Done! and all that left was wait for it to get dry!

Transparency studies / Triad and Tetrad Color Schemes

Transparency studies

Triad Color Schemes: Re-Orange – Purple – Green

Pattern! Pattern! Pattern!

Color Contrasts / Pattern Examples + Design

Contrast of Hue

Light – Dark Contrast

Complementary Contrast

Pattern Examples

Pattern Design (B/W)

Product Visual Examples

7-11 is my favorite’s store in Taiwan, and it’s major costumers are young people like college student.

I think the color of the brand is great to catch the audience’s attention, and easy to spot at night. The green, red-orange and orange give the audience a feeling of comfort and trust.

I have never used Aveeno before, but I do like their logo. The earth tone brown give the customers the feeling of nature and comfort. The neat font also support the feeling of the color (or the other way around)

The aim for the logo of this division of L’OREAL brand is the modern costumer. The combination of red, blue and yellow with the black background create a feeling of slick and urban charming. However the package design is not supporting the big picture. It should be for slim and elegant.

Photos of Wearable, Surrounding, and Texture

“Study the attitude not the age” is now officially my guide line toward the research.

The categories I choose are wearable, texture and surrounding.

For wearable and texture I focus on the people who twist red-orange and orange more differently than just plain spread of color.

The photos I chose has different ways to make red-orange and orange more protruding. Some of them combine the complementary colors to make it jump out for the viewer, and express the feeling of tropical, elegant, energetic, or African style…etc.

Different cuts and trims also tell the taste of my target. They want something slick, fashionable and elegant. The people that wear my target are tend to be young people and they stand out the crowd easily when I was trying to find them on the street.

According to the research I did, people associated red-orange and orange to be gorgeous, exciting, rich food, sweet, happiness.

So the attitude I am looking for should be optimistic, enjoying life and people who put effort in pursuing happiness.

The surrounding photos are from the daily route I took every time I commute to Manhattan for class or other business. A lot of signs or posters combined red-orange and orange with complementary colors to attract audience. They stood out the surrounding easily, and this method is not solely used only by restaurant but also for warrant signs and event posters.

Lecture of Giovanni Marra

Lecture of Giovanni Marra introduced the business of practical usage of color in real life. Through his speech, I reassured that it is crucial for all the designers to observe the world we are living in and understand the meaning behind every significant event. Also I’m glad to know that one of my biggest interests: fashion is the most important trend that affects all other trends. Infused, wearable, and texture are the fields of color applied that interested me most, and I’m planning to take them as the subjects of pictures taking. Since “Color is the first thing we recognize and the last thing we forgot,” color becomes the most important part of the brand identity, and it’s crucial to keep the identity consistently. It is also interesting to know the concept of core colors with newly added color in the production process. “Always study target’s attitude, not age” is probably the greatest and most important thing I learned from the lecture. Because before that all I’m thinking about is “age” instead of “attitude.” Now I know I have to modify the direction of my research, and pay more attention to the personalities of the subjects.

Photo Based Palette / Complementary Mixing Scale / Logo & Name

Photo Based Palette: Basically I analysed the picture I got in the subway. I tried out different filter in photoshop, and really like the result of paint brush, because it simplified the color portions without distorting the figure.

Complementary Mixing Scale:  It too me some time to work on the scale this time, because the paint dry our pretty fast, so I have to remix the color again and again.

The name of my red-orange is “Love Life” and for the logo, I used two “L” together to create a sophisticated pattern and add paint-like color to the texture.

Color Story Board

The color story board is a method for us to develop ideas about our assigned color, first I ran through the trash mail box to find some catalogues about fashion, and teat down the images that suit my ideas

Later I use facebook to send out question and ask people to send me photos of them dressed in red-orange or orange clothes (if they have any). At the same time I also try to find people on the street that dressed in the clothes.

Also I ask friend in the fashion department for some fabrics for study, and tomorrow I am going out to get more of them.